Design can be found in many different areas of life including fashion, architecture and entertainment. We are surrounded by product and industrial design every hour of the day. As a global corporation, Sony has established a network of design centres around the world capable of understanding local needs and tailoring product design to regional markets. The main Design Centre is based in Tokyo and provides general direction for the design and development of home electronic products such as TV and home audio, as well as portable equipment including Walkman and Cyber-shot cameras. These guidelines are then adopted and adapted by local design centres in Los Angeles, Shanghai, Singapore and London to ensure products perfectly reflect the tastes of consumers.

Since the Design Centre was founded in 1961, a philosophy of “building high-performance, easy-to-use and beautiful products with a distinctive Sony flair” has been followed passionately by designers. Sony continuously strives to develop products that are highly original and this spirit has proved very successful. Over the decades, the Sony Design Centre has collected a variety of prestigious honours and awards for its products including Red Dot, iF design and the CES Innovations Design and Engineering Award. It was also voted Design Team of the Year in 2000.

For more information on Sony Design, please refer to:

www.sony.net/Fun/design/

In an interview, Fumitaka Kikutani reveals some of his unique insight into Sony Design. To read the interview, please click on the link below.

Read more: Interview with Mr. Fumitaka Kikutani